Gus grew up riding behind a Starcraft Boat, which means no tower system and no music. With some Engineering help from Steve Rose and textile design assistance from Jackie Tejeda, Gus was able to integrate speakers into an impact vest resulting in the worlds first Groove Vest.
In 2018, Groove's Patent for "Garments with Integrated Speakers" was granted (US Patent NO 9,894,943 B2). The business was accepted into the NMotion Accelerator program, where the company was seeded with capital to develop the product further and successfully launched on Kickstarter.
Co-founders Drew, and Miles had been consulting with Gus since the early stages of the company. They joined Gus in taking the business through the NMotion Accelerator program.
During the NMotion Accelerator program, they met a ton of passionate riders who are excited about the launch of the Groove Vest. Some of these riders became brand ambassadors. Our Ambassadors are ambitious riders who love listening to music while they ride. With their help, the Groove Vest is being shared among thousands of riders around the world.